TA-DAAN, the startup that manages the content e-commerce of contemporary crafts, founded in Milan by the will of the four entrepreneurs Roberta Ligossi, Sara Pianori, Costanza Tomba and Valeria Zanirato, announces that it expects to close for the year 2023 with a growth of 200% compared to the previous year, thus more than doubling its turnover which in 2022 stood at 113 thousand euros. Following a capital increase of over 807 thousand euros, raised thanks to an equity crowdfunding campaign on Mamacrowd at the beginning of the year with Azimut as lead investor, the startup has managed to expand its community which now has more than 200 thousand people and its network of over 5000 artisans from all over the world. “We are really proud of the huge strides we have made over the past year. The incredible expansion we have seen in terms of artisans present on the e-commerce and in terms of team members, which has grown from 6 to 15 people, is a tangible indicator of the remarkable development that TA-DAAN is going through. Among the talents who have joined the team this year is Francesca Ormezzano, former country manager of Etsy Italy and now chief strategy officer of TA-DAAN – comments in a note Roberta Ligossi, CEO of TA-DAAN – We are also happy to say that, on average, a craftsman on our platform sees a 50% growth in the first 6 months and 10% have improved their tax regime since they started working with us.”
Four pop-ups in three European cities
In April, during the Design Week in Milan, TA-DAAN opened its first pop-up store, with the aim of giving visitors the experience in the workshop, taking part in show-crafting and exhibitions, in which artisans gave shape to their creations. The pop-up involved over 15000 people, these numbers prompted TA-DAAN to re-propose the in-store experience, inaugurating three new temporary physical points in three European cities: Milan (Via Fiori Chiari 28), Paris (7 Place des Victoires) and Munich (Reichenbachstraße 36). At the pop-ups you can buy a selection of products including handmade accessories, jewelry, home décor items, including ceramics, cushions, vases and candles, meet the artisans, attend show-crafting events and take part in workshops, to learn the ancient crafts of handmade crafts such as creatively decorating ceramic plates or embroidering and mending or even making jewelry. In 2024, TA-DAAN plans to close a new round of funding to expand its business overseas, to the US market, following the acceleration program done in Silicon Valley in the summer.
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