Pelomatto, the platform dedicated to professional home grooming services launched in 2023 by venture builder Mamazen, after Milan, continues its growth by bringing its business to the city of Turin.
“Turin is one of the great cities of the north, and it is also our city of origin – comment in a note WIlliam Selmo and Ferdinando Volpe of Pelomatto – that’s why we wanted to bring our business to this capital: because we know the people of Turin and their love for animals, as well as obviously economic and logistical considerations. What we want is to be able to continue to expand by giving all pet owners the opportunity to have an efficient and quality service at their fingertips that meets their needs and those of their puppies. Our next goal is to reach the rest of northern Italy as well.”
Born from the in-depth market analysis carried out by the Startup Studio Mamazen, Pelomatto perfectly meets the grooming needs of the most demanding pet owners. The platform on which the service is developed allows you to choose the best professional closest to home, in the comfort of the home, which is also perceived as less stressful for the animal itself, scheduling appointments on the day and at the time most convenient for the customer, and paying directly with the POS after using the service.
“Market data also shows that Italians are preferring cats (+48%), and this is one of the innovations that we at Pelomatto have made available to our customers: grooming for feline friends as well. And we will continue to implement the service to continue our growth,” conclude Selmo and Volpe.
In its first year of operation, Pelomatto has grown in terms of turnover by 30% month-on-month, with a team of groomers that has grown from 1 to 12 professionals and 1,500 customers served and a return customer percentage of 60%. Starting in 2023 from an initial base of 1,500 euros per month, Mamazen’s startup has increased its revenues in recent months by recording a monthly turnover of 6 thousand euros in February, 8 thousand in March, reaching 11 thousand euros in April and with the forecast to close at 15 thousand euros in May, without receiving any further external investment.
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