Novo Nordisk Italia, one of the leading companies in the pharmaceutical sector engaged in the research and development of solutions for chronic diseases and considered one of the most valuable European companies , announces that it has signed a strategic partnership with Healthy Virtuoso, a company specialized in the area of well-being and motivational engagement of employees. This collaboration marks an important step forward in Novo Nordisk Italia’s commitment to improving the well-being of its employees. From January 2024, Novo Nordisk Italia will officially launch an innovative incentive program to promote a healthy lifestyle among its employees. This program, developed in partnership with Healthy Virtuoso, is based on a gamification approach, business challenges, and educational content aimed at inspiring and guiding employees along a well-rounded wellness journey.
Articulated program
The program, which will last one year, aims to actively involve Novo Nordisk Italia employees and encourage them to take care of their health through a series of engaging and rewarding initiatives. Key features of the program include: gamification, employees will be involved in fun challenges and competitions that promote health and wellness. They will then be able to earn points and unlock rewards through the achievement of healthy goals; Business challenges, periodic business challenges will be launched that will engage employees in physical activities, healthy nutrition, and mental well-being. These challenges will promote cooperative collaboration and team spirit among colleagues; Educational content, employees will have access to a wide range of educational content that will cover a variety of health-related topics, from stress management to balanced nutrition. These educational materials will serve to inform and inspire participants to make healthier choices in their daily lives. “At Novo Nordisk, we have always been guided by the mission of promoting healthy lifestyles that prevent the development of chronic diseases, such as diabetes and obesity. We are convinced that investing in the physical and mental well-being of our employees is essential to promote a new paradigm of wellbeing and corporate welfare,” says Drago Vuina, general manager and vice president of Novo Nordisk Italia, in a statement. Novo Nordisk Italia, thanks to the support of Healthy Virtuoso, a company founded and led by Andrea Severino, is determined to create a healthy and stimulating work environment, promoting an active and sustainable lifestyle among employees, in order to promote the activation of a ‘virtuous’ circle of motivation and mutual support within the team. A condition of psycho-social well-being that also has a positive impact on work performance.
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