K-Sport, a company that develops sports performance monitoring technologies, announces that it has completed the acquisition of 67 per cent of SPT Sport Performance Tracking, an Australian company that has been in the industry for over eleven years and has been present in the US market since 2018.
“K-sport, as of 31 March 2025, closes the best year in its history with a turnover of around 5 million euros, up 81% since 2023, the transaction with SPT, partly paid for with paper, generates positive cash from the first year and the combined value of the two companies after the transaction exceeds 50 million euros as entreprise value, a figure that puts the K-Sport group among the top five companies in the world in the sector,” Alberto Guidotti, CEO of K-Sport, told Startupbusiness. “SPT brings the US market with more than 500 customers in the college and university area as a dowry.
“We are thrilled to begin this new chapter with K-Sport,” said William Strange, CEO of Sport Performance Tracking (pictured with Guidotti) in a note. “The combination of our sales network and K-Sport’s excellent products will allow us to significantly increase the value we offer in key markets.
The agreement, the value of which was not disclosed, will enable Sport Performance Tracking to integrate K-Sport’s technologies into its offering, expanding its product range and offering customers even more advanced, high-performance solutions. The deal is part of K-Sport’s broader international growth strategy, which aims to consolidate its position as a global leader in sports performance technology by focusing on innovation, quality and a strong worldwide distribution network. K-Sport will thus be able to utilise the acquired company’s extensive network of customers: over 500 in the US and more than 650 in the Asia Pacific region.
Founded in 2010, K-Sport began its journey with the world’s first patent for an advanced, artificial intelligence-based match analysis system. Since then, the company has achieved important milestones, working with over 500 teams worldwide, including Serie A clubs, Premier League and national teams. Prestigious clients include clubs such as Napoli, Atalanta, Fiorentina as well as national teams such as Argentina, which have adopted K-Sport systems to optimise training and prevent injuries. There are over 10,000 athletes in K-Sport’s database, including two world football icons, Lionel Messi and Cristiano Ronaldo . K-Sport’s approach is based on a combination of science, technology and passion. The tools developed by the company enable real-time monitoring of parameters such as speed, distance travelled, acceleration and deceleration, providing coaches with reliable data to make strategic decisions. K-Sport in 2024 closed a EUR 5 million Series A round. Investing in the sport-tech was the Italian Rialto Venture Fund specialising in technology start-ups related to digital transformation.
Tech clothing represents a booming slice of the global market. The wearable devices sector, of which smart clothing is a significant part, is estimated to grow by 12 per cent annually until 2025. The sports tech market globally is valued at more than $128.5 billion and is expected to continue to grow exponentially, reports the company’s release.
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