Jampy, a startup that develops high-quality ecological products for pet wellness, announces the closing of its pre-seed investment round of one million euros. The startup, founded in 2022 by two female entrepreneurs, received capital from investors led by the European fund 360 Capital and three business angels including Nicola Drago, vice president of DeA Capital, Claudio Bellinzona and Fabio Zecchini, former co-founders of Musement, who were convinced of the value of the entrepreneurial project. The pet market in 2022 generated a turnover of €2.7 billion in Italy alone, with a growth of 11.4% compared to the previous year, as reported in the 16th edition of the Assalco-Zoomark Report, the international trade fair dedicated to the pet industry. In the pet industry, there is widespread addiction to meat and the use of cosmetics that are regulated such as household cleaning products. The virtuous goal of the startup is to raise quality and sustainability standards, thus revolutionizing the market with ethical and plant-based alternatives that guarantee more effective and sustainable solutions. “This is a very important milestone for Jampy because, in addition to the trust placed, it confirms the validity of our business model and its growth prospects in the market. We are grateful for the support we have received and excited to use these funds to advance what has been our goal since day one, which is to redefine the quality and sustainability standards of dog care products,” Rosa Scelsa, co-founder and CEO of the startup, said in a statement. “This achievement will allow us to take our creativity and innovation to new heights, offering solutions for the well-being of our dogs that we consider our children. We are determined to make a difference in the pet wellness industry by offering solutions that improve the well-being of dogs and make life easier for their owners,” adds Federica Signoriello, co-founder and CPO (chief product officer). Lucrezia Lucotti, investor director at 360 Capital, comments: “We are thrilled to support Jampy on its journey. The growth of supplements and grooming products is one of the main growth trends in the pet care industry. This is not surprising considering the number of pets in Europe and Italy and the limited and standardised supply available today.” Jampy is distributed in Italy and abroad in selected boutiques specializing in pet products. The company has launched eight products, plant-based supplements and a natural beauty line, featuring plastic-free packaging, a true reflection of its sustainable direction. The completion of the pre-seed round marks a significant milestone for Jampy, allowing the company to accelerate its growth by developing new products and expanding both online and offline distribution.
The products
Jampy offers two product lines, both characterized by the naturalness of the ingredients and the sustainability of both formulas and plastic-free packaging. Vitamins and superfoods line that includes supplements developed with the support of nutritionists and formulators specialized in canine nutrition: these are products based on functional ingredients supported by scientific research. All products are meat-free, have dosages optimized for the dog’s weight, and contain natural appetites that dogs love. Jampy wants to help dogs improve their well-being by introducing non-invasive products into their routine. Each product is developed ensuring easy to use, simple and easy-to-use supplements every day. Clean beauty pet line. A completely new sector, currently in Italy and Europe there is no specific legislation on cosmetic products for animals that are classified as “free sale products” and can therefore contain substances prohibited for cosmetics intended for humans. Jampy’s clean beauty line for skin and coat care comes from a certified human-grade supply chain and is balanced on the pH of dogs. Extensive research is carried out to source plant-based ingredients and only ingredients with proven safety and efficacy are used.
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