Coverflex, a corporate welfare startup announces that it has appointed Florent Lambert, former CEO of Sodexo for the Italian market, to the role of VP Markets where he will be in charge of the startup’s development and expansion, focusing mainly on business growth.
During his 25 years at Sodexo, where he gained considerable international experience, Lambert led the growth of several markets including Portugal, Brazil and Argentina. Within the French multinational company, Lambert retained until 2023 the
role as CEO for the Italian market, gaining solid experience in business development, sales and profit growth (both B2B and B2C) and deepening his knowledge in digital marketing.
Passionate about innovation and strong in cultural awareness gained in international environments and various industries, the new VP Markets will be dedicated to strengthening Coverflex‘s growth and expansion, with the goal of reaching one million users of the service by 2025.
Expansion into Europe
The entry of Florent Lambert at the helm of the internationalization strategy pursued by Coverflex marks a step forward on the startup’s path toward achieving expansion goals in the European market. Coverflex currently has a presence in Portugal, Italy, and has recently landed in the Spanish market as well.
“I am excited to join Coverflex where I will bring my experience gained in the field of corporate benefits and new, exciting ideas to achieve the ambitious goals we have set for ourselves. I think the team’s work to date and innovative approach to the industry, combined with a strategic vision, give Coverflex the opportunity to establish itself as a leader at the European level. We have a great goal to reach by 2025, a solid foundation to build on, and a future that looks full of possibilities. The market is increasingly open and supportive of solutions that impact corporate welfare in a positive way, and we at Coverflex are ready to work to offer increasingly useful and advanced tools for companies and employees,” Lambert comments in a note.
“Florent’s joining the team is key to the expansion process, and with him on board I am even more confident that we will succeed in revolutionizing payroll, putting employees at the center of everything we develop. With his experience and innovative vision, Florent will lead our internationalization strategy, with a special focus on the SME segment in Spain, Italy, Portugal, and soon the rest of Europe,” says Miguel Santo Amaro, CEO and co-founder of Coverflex.
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