It only takes three minutes to take the measurements for your dress with the utmost precision. Without having to go out and go to the store, but from home: just put on a tracksuit and download an app. This is what Proke promises, a service to create perfect garments from a distance.
Proke, a crasis of process bespoke (made-to-measure process) was born during the pandemic when Roberta Ostellari, 71, a seamstress and pattern maker, came up against the impossibility of creating her made-to-measure garments. He asked his daughter Paola Griggio, 47-year-old engineer and entrepreneur, to find a solution. And so Griggio, with a degree in Telecommunications Engineering, a PhD in Photonics from the University of Padua and a long experience in medical technology (she has developed more than 20 patents), accepted the “challenge” launched by her mother.
“With a multidisciplinary team, we began to work on finding a solution that would be useful for customers and companies,” Griggio explains in a statement. It was a long process, but we came up with a wearable meter: a lycra suit equipped with sensors that met all our expectations. The wearable meter, the Proke Suit, which can be sent to the customer’s home, as kept in the store or in the company: in three minutes it collects the measurements of the person who wears it, creating a perfectly matching avatar. Each and every one of us has our own physical characteristics and peculiarities, we are in fact ‘unique pieces’. And it is precisely this uniqueness, also made up of our imperfections, that is the final response returned by Proke’s measurements. A technology totally made in Italy, easily exportable on a large scale and in the world: with Proke anyone can receive a perfect garment made in our country. A solution, which we have already patented in the European Union and the USA, is highly sustainable: we are already in contact with many companies in the sector.”
Proke’s suit for taking measurements
Proke allows customers to have a made-to-measure or personalized garment made, of any type, from ski suits to tuxedos, without having to leave their home. For stores, both physical and online, on the other hand, Proke eliminates the errors that can be made in manual measurement, consequently reducing finishing work and any returns, with a careful look, therefore, at environmental sustainability. And that’s not all: thanks to the detection carried out through the wearable meter, customers can be reached at a distance from your store, avoiding long journeys. The precision guaranteed by Proke technology therefore allows an optimization of production efficiency, both at the production and development level, allowing to design garments in a repeatable way, with fewer prototypes and errors. By reducing the number of garments discarded or to be remade, Proke contributes to a more virtuous use of materials and resources. Proke thus enables an objective and error-free measurement process, totally independent of the person performing the measurement, ensuring maximum precision. Once you receive the meter, which remains the property of the customer and can therefore be reused, or worn in the store, just follow the instructions that appear on your smartphone: measurements and photos will be automatically detected and saved by the application. By clicking directly from the app, you can export the data, measurements and photos taken, which will be sent to the manufacturer, retailer or brand.
Innovation at Pitti Immagine
Pitti Immagine has selected Proke for the“e-P Summit Innovation Award”, a contest dedicated to innovative startups that contribute to revolutionizing the fashion tech sector. On 9 and 10 April, at the Stazione Leopolda in Florence, the eight selected startups will have the opportunity to present their innovative solutions to the Summit audience and compete for the prize, which offers 5 thousand euros.
Along with Proke there will also be Aryx , a fully immersive and interactive showroom. Using high-definition texturing technology, Arxy’s platform produces hyper-realistic digital fashion visuals that allow users to interact with products down to the smallest detail; Brandplane: B2B SaaS platform that offers companies of all sizes complete support for their content marketing activities: from strategy conception to content aggregation, management and distribution, up to analysis and reporting; Cloov whereas it has developed a SaaS solution that promotes circularity, enabling brands and retailers to launch a branded second-hand rental and sales platform to optimise the value of unsold stock, returns or defective items; Fashionchain archive for luxury content related to fashion history: objects or content of value in the real world – such as sketches, photos, magazine covers, interviews, videos, and more – become collectible NFTs in the digital world. And then again Indigo.AI no-code platform that allows companies to easily generate chatbots that listen, write and learn like humans in more than 120 languages to improve the customer experience, make processes more efficient and increase sales; Wewear: virtual fitting tools, from size recommendation to virtual try-on to the creation of a full-body 3D avatar of the consumer in-store or online, to reduce returns, improve the customer experience and increase brand loyalty and Zerow, B2B platform to allow fashion manufacturers to sell, donate and recycle excess materials and waste to brands in the sector, measuring and reducing their environmental impact.
“e-P Summit reaches the third edition of the new course restarted from Florence, and confirms itself as a reference event – and growing with 47 participating companies in total compared to 33 last year – to bring together the digital innovation community that works at the service of the international luxury and high-quality fashion industry – comments Raffaello Napoleone, CEO of Pitti Immagine -. In a constantly evolving sector, we want to offer a dedicated platform that helps companies anticipate changes and discover the solutions already available, to face the challenges of a future that requires an increasingly integrated, effective and responsible approach. As organizers, we thank all the digital partners who will make a contribution to e-P Summit 2024, and in particular we are very pleased that the corporate collaboration with the main partner UniCredit brings to the summit a very interesting specific project such as the Innovation Call, dedicated to the new generations of digital entrepreneurs”.
“I feel particularly satisfied with the quality of the calendar that we will propose,” says Rinaldo Rinaldi, scientific director of e-P Summit. On the stage of the Stazione Leopolda there will be 25 speeches by authoritative guests on current issues identified together with the Scientific Committee. The common thread will be artificial intelligence, which is quickly taking on the role of game-changer in the fashion industry. From product development to marketing, sales, and supply chain management and optimization, AI offers companies new opportunities to streamline their operations and achieve new heights, but also new challenges.”
“Our support for the Innovation Call dedicated to fashion tech start-ups – says Francesca Perrone, Head of ESG & Start Lab Italy UniCredit – confirms the bank’s commitment to the development of innovative business ideas and its role as a proactive partner of Pitti Immagine. From this synergy comes an important opportunity for the new generation of Made in Italy fashion that we are determined to accompany also through the skills of UniCredit Start Lab, the platform with which, since 2014, we have been offering structured support to innovation and new technologies. To date, we have evaluated about 8,000 innovative startups and 560 – of which 150 of the Innovative Made in Italy which includes Fashion – have been followed in growth paths, increasing business opportunities, managerial development and strengthening on the market”.
In addition to startups, e-P Summit hosts technology companies such as 3D Shoe Project, AWS (Amazon Web Services), Certilogo, Competitoor, Data Life, Deloitte, Diana Corp, Digital Technologies, Durante, e-Scm Solutions, Fairly Made, Findmine, Hyphen Group, Made In Evolve, Mainetti Reca, Meta, Mirror, Murata Id Solutions, NuOrder by Lightspeed, OT Consulting, Prisma Tech, then Production Copilot, Retraced, Shopify, Sopra Steria, Spotify, Syrup, Tailoor, Tesisquare Elision, The Id Factory, Toolsgroup, Trustrace, Vodafone Business.
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