The Digital Design Days are approaching, as anticipated in this article the event founded in 2016 and curated by Filippo Spiezia, now in its eighth edition, will take place in collaboration with Sara Noggler, innovative marketing strategist with a focus on Web 3.0, and will be centred on the theme ‘Renaissance’. The aim is to take digital storytelling to new levels and inspire corporate growth through innovative design. During the three-day event, considered by Burton Rast, former UX design lead at Google, as one of the three most authoritative and eagerly awaited events at a global level, and which aims to involve over three thousand guests including designers, developers, entrepreneurs, freelancers, brand managers, investors and marketers, it will be possible to take part in vertical round tables on the topics of AI (moderated by the Politecnico di Milano – School of Design), or Digital Product Passport in the world of luxury and fashion (moderated by Sara Noggler and Marta Terenzani chief design officer of Diana Corp), as well as various workshops and masterclasses. There will also be creative installations by international digital artists, with areas dedicated to the exhibition and testing of the most innovative technologies, such as Apple Vision Pro.
“In an increasingly digital world, the ability to tell engaging stories through design and technology is more important than ever. In this new, unmissable edition of Digital Design Days we are bringing together the best minds in the industry to share their knowledge and inspire the next generation of innovators. The participation of brands, marketers and companies from every industry, as well as creative and digital designers and agencies, will be a unique opportunity to find new clients and collaborators, and demonstrates how this sector has become enormously important and strategic, offering extraordinary opportunities to emerge, innovate and reinvent oneself,’ Filippo Spiezia commented in a note.
In addition to talks, learning and discussions, there will be networking spaces between speakers, partners and participants: valuable opportunities to explore new collaborations and potential business ventures. The highlights of Digital Design Days 2024 Among the keynote speakers at the new edition of the event are Raffaella Camera, former head of brands at Epic Games and a key figure in immersive technologies; Cathy Hackl, godmother of the Metaverse, renowned futurist and expert in spatial computing and mixed reality who will delve into Spatial Computing; Adriana Pereira and Kerry Murphy co-founders of The Fabricant, the world’s first virtual fashion house, will also illustrate the opportunities that AI is opening up for the fashion industry; Cindy Chastain, head of customer experience & design at Mastercard will discuss the new evolution of the behavioural economy and how it is becoming increasingly essential for business; finally, Eric Jordan and Tony Novak of 2advanced Studio will present perspectives on the evolution of design in recent years and what the future holds.
During the days of the event (in Milan at Superstudio Più in Via Tortona, 27, from 6 to 8 October 2024 from 9 a.m. to 9 p.m.), Ouchhh, a pioneering studio of sculptures and digital works based on AI and big data, will bring to Italy for the first time the extraordinary installation Human Cell Atlas, which has already amazed international audiences, as well as hold a live performance of Neuro AI Data Art. This will give space to the collaboration between the activities of the human brain and artificial intelligence: the result will be an installation of cognitive painting of EEG AI data in real time. In addition, prominent installations will include Onirica () created by the fuse* studio. : an audiovisual work that explores the dream dimension, interpreting through synthetic languages the creative capacity of the human mind during sleep. Through the use of algorithms capable of translating textual contents into images, Onirica () brings the tales of nocturnal visions back into the domain of the visible, proposing unprecedented reflections on the relationship between man and machine, between instrument and creator. Other innovative projects include “Catalyst”, a new format conceived by Filippo Spiezia in collaboration with RevThink, which will bring together 20 of the world’s most important design studios together with 20 representatives of the most prestigious brands from different industries. During the event, several daily activities will be organised with the aim of facilitating meetings between creative production companies and brands, promoting new collaborations. In addition, sessions will provide an opportunity to discuss the future of marketing and digital strategies for brands.
Among the partners and supporters of the event: Poli.Design, the Politecnico di Milano – School of Design, as well as Confimi Industria Digitale, as patrons. Among the main sponsors of the initiative: RIVE App from the USA (real-time animation software to build production-ready interactive motion graphics); Nexi; Diana Corp (brings together aesthetic sensitivity and culture, strategic know-how and high-level design to create fashion, luxury and lifestyle e-commerce experiences); Sketchin from Italy and Protopie from South Korea.
In the past Digital Design Days has taken place in Milan and Geneva, in 2019 it attracted over 5,500 participants from 126 countries and in the 2020 virtual edition over 226,000 online viewers. Readers of Startupbusiness, which is a media partner of the event, who wish to do so can purchase a ticket for Digital Design Days 2024 at a reduced cost by clicking on this link.
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