Competitoor, an investee company of Primo Capital, announces that it has been acquired by Deda Stealth, the transaction, the value of which was not disclosed, is a new exit for the Barcamper Ventures fund.
Deda Stealth, which develops digital solutions for the fashion industry, has acquired a majority stake in Competitoor, a platform that enables companies to gain real-time insights into competitors’ pricing strategies to facilitate optimal positioning in an increasingly dynamic market. This strategic move strengthens Deda Stealth’s presence in the fashion technology sector and marks the company’s expansion into the US market.
Deda Stealth and Competitoor are joining forces to strengthen their expertise in the use of artificial intelligence in the fashion vertical, offering an advanced suite of solutions to more than a thousand customers. The synergy between the two companies will foster innovation, expand their service portfolio and provide greater value to customers worldwide, including Bottega Veneta, Golden Goose, Pomellato, Wolford and many others.
Deda Stealth is committed to ensuring continuity and stability during the transition. Maximilian Lanaro, founder of Competitoor, and Maurizio Catellani, current CEO (pictured), remain minority shareholders and will reinvest in the company. Maurizio Catellani will continue as CEO of Competitoor, while Luca Tonello will assume the role of chairman of the new entity. leading business development in the US with a focus on AI solutions, Competitoor’s platform and the Deda Stealth technology ecosystem.
Niccolò Sanarico of the Primo Capital team comments in a note: ‘Competitoor’s story began and developed in Carpi, and then embarked on an important international growth path to the United States, where the company in 2022 acquired Ragtrades, an American competitor. From the early stages, the Primo Capital team actively collaborated with the founders, offering not only financial resources but also strategic expertise. This exit is a confirmation of our investment method and our ability to recognise and support innovative realities with high growth potential’.
Gianluca Dettori, president of Primo Capital adds: ‘We are satisfied with the result achieved by Competitoor, a company born from the Bologna acceleration programme that saw the direct collaboration of Barcamper Ventures and Confindustria Emilia Area Centro. This synergy continues to support the development of the Emilia ecosystem, where two other companies in Barcamper Ventures’ portfolio have also found a home: Cubbit and Mapendo. These are the forms of collaboration that allow us to contribute significantly to the development of the country system in the area. Following the acquisition of the Deda group, Competitoor will maintain its headquarters in Carpi, increasing local employment levels in the coming years thanks to the expansion of the business’.
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