AdHub Media is born, specialising in publishing and advertising with advertising space management solutions that exploit artificial intelligence to optimise operations and improve the effectiveness of content distribution. AdHub Media is wholly owned by Contents and is led by CEO Mario Marzullo.
The company comes to market with an innovative approach that integrates three fundamental pillars: the editorial properties of the Notizie.it network, advanced advertising management technology, and a highly specialised sales team. This strategy, according to AdHub Media’s plans, aims to redefine industry standards by offering a complete ecosystem that combines content creation, distribution, and monetisation in a single solution.
“I am thrilled to take on this new professional challenge,” says Marzullo, a former board member of Contents (pictured), in a note. “Digital publishing can no longer ignore the logic of advertising. With AdHub Media, we intend to offer integrated content production and monetisation solutions, thanks to a proprietary technology that allows us to effectively control the entire supply chain. Our mission is to continue to evolve and bring new solutions, constantly aligning ourselves to the needs of the market. The synergy between our proprietary publishing component and our distribution technology component represents an organic development of our expanding model’.
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