Contents, a scaleup that operates in the sector of B2B SaaS solutions for enterprise content management, announces that it has completed the acquisition of Zulla, previously considered one of its main competitors, further consolidating its market position in Europe. This merger, which according to market rumors is worth about 6 million euros, represents a fundamental step towards the integration of complementary technologies.
The decision is the result of a strategic phase in which the representatives of the two companies, Massimiliano Squillace, CEO of Contents, and Mario Petruccelli, CEO of Zulla and now head of product of Contents, explored the potential for closer collaboration.
The acquisition, completed on July 5, 2024, integrates Zulla into Contents, bringing its technology and innovation to the new entity. This strategic integration aims to offer customers a unified and improved product, further accelerating Contents’ presence in the European and global market.
Massimiliano Squillace, CEO of Contents, commented on the transaction in a note: “This merger marks a milestone for Contents. Joining forces with Zulla, a brand I have always admired in the European market, allows us to enhance our offering and accelerate our mission to revolutionize content creation through artificial intelligence. The integration of our technologies will bring extraordinary benefits to client companies. Our content orchestration platform and AI agents will improve efficiency and content personalization, radically transforming business workflows.”
Mario Petruccelli, CEO of Zulla, adds: “We are thrilled to join Contents. The shared vision and complementarity of our technologies will allow us to offer even more advanced and customized solutions to our customers.”
Zulla, launched in 2021 as a Simplfai brand, stood out for its emphasis on user experience and functional design. In two years it has gained considerable popularity in the Italian market, involving 23 thousand users and establishing partnerships with SMEs and large companies in different sectors. (Photo by Markus Spiske on Unsplash)
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