Blacksheep, a venture capital fund managed by Eureka! Venture, which specialises in madtech investments, announces that it is the lead investor, together with the international fund Axon Partners Group and the Azimut Digitech Fund, under the advisory of FNDX, and Azimut Eltif venture capital ALIcrowd III, in the EUR 6.5 million round for Kleecks, a London-based start-up of Italian origin that has developed a cutting-edge SaaS enterprise platform for optimising website performance, enabling it to maximise customer engagement.
With this transaction, Blacksheep, Axon and Azimut’s VC funds will support Kleecks in the further development of the platform, the consolidation process in its target markets and the expansion into new businesses. The funds, thanks to their expertise in software, marketing and advertising, as well as their managerial skills and international network, will actively contribute to the realisation of Kleecks’ growth plan, guaranteeing a rapid, solid and strategic development path.
With offices in London and Milan, Kleecks supports customers worldwide: UK, France, US and Japan. The platform handles significant volumes with over EUR 1.5 billion transacted for its customers and over eight million daily users.
Kleecks has created an innovative platform based on artificial intelligence and machine learning, designed to optimise the performance of websites and e-commerce without requiring back-end intervention. The platform acts directly on the front-end, improving crucial aspects such as SEO, accessibility, site speed and user experience. With 24/7 analysis in 50 languages, Kleecks constantly monitors keyword strategies, enabling brands to close any competitive gaps. The platform acts on the front-end by generating digital assets and providing data and insights to optimise content and performance. This ensures better search engine indexing, increased organic traffic and higher conversion rates.
Kleecks, which now employs around 30 people, has shown a year-on-year growth of more than 70 per cent thanks to stable partnerships with more than 100 brands, including strongly international companies.
Umberto Bottesini, co-founder and managing partner of Blacksheep (pictured) said in a note: “Kleecks is a company with enormous growth potential that already boasts numerous successful case histories. We are excited to partner with an exceptional team of great talent, who have created a globally unique intellectual property that makes use of proprietary artificial intelligence algorithms to deliver data, insights and technical suggestions, and ultimately generate digital assets to optimise brands’ website, e-commerce and marketing strategies. We are convinced that this solution will have great scalability, being very versatile and able to improve the performance of both large international brand sites and small and medium-sized companies, which do not have an adequate internal structure to optimise them independently. A technology that responds perfectly to the definition ‘AI for humans, not humans for AI’, which defines those few solutions on the market capable of making a difference in business by reducing the imprecision and complexity inherent in human processes’.
Marco Bezzi, CEO and founder of Kleecks adds: “We are excited to continue our ambitious growth path with the support of new strategic partners, including Blacksheep and Axon, with whom we share values and goals. This investment not only confirms the value of Kleecks, but reinforces our belief that we can make a difference in the market. We are confident that together we will take Kleecks to a new dimension, reaching new markets and business opportunities, enabling us to offer increasingly effective solutions and position ourselves as a true game changer for the market”.
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