AD cube, an Italian startup that develops artificial intelligence solutions for advertising and digital marketing, has been selected among the 16 best European startups in the field of AI by ELISE (EU-funded European Network of AI Excellence Centres). Thanks to this recognition, AD cube will have access to funding of 60 thousand euros, which will be used to further raise the level of the platform. AD cube emerged from a pool of over 400 applications received from all over Europe to the ELISE network as part of its latest open call, designed to support projects aimed at developing new AI services and applications for the social and economic challenges of the future. In this sense, the recognition of ELISE, a network of research hubs where the best European researchers in machine learning and AI work together to attract talent, positions AD cube in evidence in the European AI landscape, in particular for that applied to advertising.
Born in the Polytechnic University of Milan
Developed by ML cube, a research spin-off of the Politecnico di Milano, AD cube was created with the aim of revolutionizing the Italian and international advertising market. Its roots start from a series of studies carried out by a team of engineers, professors, researchers and experts in artificial intelligence applied to advertising at the Politecnico di Milano. The vast scientific expertise, as evidenced by the recognition of ELISE, is one of the main strengths of the startup, which boasts a high-level scientific committee, with leading names in the field of research on adaptive AI and reinforcement learning, including Nicola Gatti, Francesco Trovato and Marcello Restelli, professors within the Department of Electronics, Information and Bioengineering at the Politecnico di Milano. The startup’s platform, led by CEO Alessandro Nuara, integrates artificial intelligence for the optimized and autonomous management of advertising campaigns on various channels. It is a tool based on proprietary AI algorithms, entirely developed by AD cube, which allow you to implement data-driven strategies, completely eliminating human bias. The platform helps advertisers especially in the strategy and continuous optimization phase of multi-channel campaigns by answering the main questions that advertisers ask themselves. The results are clear: the use of AD cubes for existing national and international customers has led to a 30% increase in ROI and a 40% saving in management time. “Being included among the 16 best startups in Europe in the field of artificial intelligence, one of the fastest growing sectors in the last year, is a source of great pride for the whole team. Even more so if this recognition comes from a prestigious international network such as ELISE, whose funds will help us to continue to develop our work,” Nuara said in a statement. Our mission is to bring the excellence of AI and machine learning for advertising and marketing to businesses, with the goal of helping them focus more on strategic thinking than operational thinking. It often happens, in the field of advertising, but not only, that human decisions are made on the basis of preconceptions. With AD cube, data becomes sovereign: the human factor is not replaced, but rather elevated. Our platform is like a co-pilot, it can show you the route and support you during the journey, but the destination is always chosen by the man. AI can radically transform advertising, and we at AD cube want to be protagonists of this epochal change and bring up the name of Made in Italy in the technological field.” (Photo by Kate Trysh on Unsplash )
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