Muffin, an Italian fintech startup dedicated to subsidized finance that integrates artificial intelligence into its platform, unifying all players in the sector: from banks to consultants to SMEs, announces that it has closed a €3.2 million pre-seed round. The startup makes it possible to simplify and optimize the process of accessing tax incentives through the use of artificial intelligence.
Muffin was born in 2022 from an idea of Michele Bonelli, Lorenzo Maternini and Feat. Ventures, venture builder Fabio Sferruzzi and Matteo Gallo. Partners contributing to the solidity and credibility of the project also include Victor Massiah, Francesco Guarneri, Alessandro Messina, Guido Frisiani, Giancarlo Pozzoli, Leonardo Quattrucci, and Simone Severini.
Through a cutting-edge approach, the fintech startup identifies and suggests the best available facilitation measures, provides support during the compilation and reporting of paperwork, making access to the world of subsidized finance easy and usable, turning it into an engine of growth. In addition, the integration of banks into the platform represents an opportunity to modernize the financial sector. Financial institutions can expand their role by facilitating access to finance and improving transparency and efficiency. This synergy not only accelerates processes, but creates a dynamic ecosystem that promotes economic development and innovation.
“There has been talk for years about how to simplify access to grants. We at Muffin aim to become the main reference point in a market that is worth, in Italy alone, more than 100 billion euros every seven years. We are confident that technology, combined with deep professional expertise, can significantly facilitate access to grants, enabling innovation and maintaining the right competitiveness in an increasingly complex global environment. Subsidized finance advisors play a crucial role in guiding businesses through complex bureaucratic procedures. Our platform not only simplifies these processes, but also strengthens their institutional importance by elevating their professionalism. Our goal is to create an ecosystem where technology and expertise come together to offer innovative and impactful solutions,” Michele Bonelli, CEO and co-founder of Muffin, said in a note.
With a user base of 1,500 companies, SMEs and professional firms, Muffin expects significant growth in 2024 with projected revenues of more than 1.2 million. The startup, on the market since June 2023, will focus on the continued development of its platform in the coming months of this year, with the goal of consolidating its position as an essential tool in the professional world for both companies and consultants.
“Muffin was born with the ambitious goal of revolutionizing a strategic sector for all of Europe that has traditionally been complex, inaccessible and for this reason at times, unattractive. In Feat. Ventures believes in the power of platforms as a business model, and subsidized finance, being a natural platform for interaction between businesses, consultants, banks, institutions and professionals, lends itself perfectly to our vision. Muffin, a specially chosen name, is making this sector more accessible and attractive, creating a dynamic ecosystem that fosters interactions among all the players involved, creating a network effect that exponentially amplifies the value for Italian and soon-to-be European companies,” adds Fabio Sferruzzi, co-founder of Muffin and CEO of Feat. Ventures
The team is composed of 30 professionals, half of whom are engaged in technology development, as well as a network of more than 200 certified and specialized consultants for each type of call, enabling it to cover the entire Italian territory, guaranteeing vertical and personalized support.
“Muffin is not just a technology solution for managing calls and grants, but a complete ecosystem that supports businesses and professionals at every stage of project management. We are integrating useful services to simplify the management of business investment projects, including ad hoc financing, unique insurance policies, and a network of qualified providers. Our vision is to make this process more accessible, efficient and transparent, allowing companies to focus on growth and innovation,” Bonelli concludes. (Pictured are the co-founders of Muffin: from left Fabio Sferruzzi (CPO), Lorenzo Maternini, Michele Bonelli (CEO), Matteo Gallo)
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