2Watch, the startup that operates in the field of physical and digital entertainment, announces its project that leads it to become the publisher of the future, specializing in innovative formats for GenZ and Gen Alpha. With an emphasis on emerging talent and cutting-edge technologies, 2Watch intends to position itself as a player in the context of creating unique and immersive digital and physical entertainment experiences . 2023 marked an important milestone for 2Watch in which important figures such as Giorgio Chiellini and many others invested, recording an annual growth of over 80% and reaching the financial break-even point (BEP), recorded over 200 million views from GenZ and Gen Alpha targets for the content published on its social and video streaming channels, confirming itself as a reference point for brands that intend to get in touch with the new generations. The startup will close the 2023 with a turnover close to €1.5 million and aims to reach €2.5 million in 2024.
New formats
Looking to the future, 2Watch introduces new formats in 2024, exploring areas such as music, fashion, sports and live comedy. The formats, with a high rate of innovation and engagement for users, will combine the presence of talents such as content creators, influencers and streamers with the use of advanced technologies such as CGI, motion capture, 3D and AI, and will be distributed through social networks and major streaming platforms. The startup will also strengthen its investment in its production house for content creation as a service for third-party companies, using innovative technologies based on artificial intelligence , expanding its reach in the media-tech sector. Fabrizio Perrone, CEO of 2Watch says in a statement: “At 2Watch, we firmly believe in the power of innovation and creativity. Our vision is not only to entertain but to inspire and engage the next generation in ways never seen before. We’re on the right track to redefine the digital entertainment landscape.”
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