Glaut says it has completed a $1.4 million pre-seed round. The round was led by Italian Founders Fund, with participation from Brainstorm Ventures, Alecla7, Ithaca, BHeroes, Club degli Investitori, Eden Ventures, Delirus Capita and angel investors such as David Clarke (formerly Workday) and Pietro Cesati (formerly Soisy).
Matteo Cera and Giovanni del Gallo created Glaut at the end of 2023 with the aim of helping the marketing areas of large B2C companies make better business decisions through a new market research methodology: conversational surveys. Matteo Cera, co-founder of Glaut, says in a statement: “Quantitative surveys often lack depth and detail and fail to explain the reasons behind the data. Our software uses artificial intelligence to conduct qualitative research, being able to empathetically and engagingly interview customers, ask personalized follow-up questions, and synthesize the answers into valuable insights for businesses.”
Easy to use
Glaut is as easy to use as a Google form, but unlike quantitative surveys, it is able to interact with people in a real conversation, bringing out what they actually think about brands, products purchased or experiences.
In just a couple of months since its creation, Glaut has already collaborated with market research agencies (such as Altum Insights, Marketagent and Eumetra), and international brands, including Condé Nast, Autoscout24 and Mondadori Media who have conducted market research on the Glaut platform with thousands of interviews related to defining the branding strategy. to measure the satisfaction of advertising, to prototype new products and to measure customer satisfaction.
Frank A. Spring, partner at Altum Insights, says, “Glaut is the fastest, deepest, and most accurate form of obtaining large-scale qualitative information I’ve used so far. It is not an improvement over other existing methods, its potential and flexibility make Glaut a solution that creates a new category of market research.”
Gioia Manetti, CEO of AutoScout24 in Italy and champion of the Investors Club, talks about his experience: “We are excited about Glaut’s potential to distill valuable insights for B2C brands because, unlike classic quantitative surveys, it manages to maintain the depth and empathy typical of in-person interviews.”
Pamela Saiu, market researcher at Mondadori Media, recently concluded a project with more than 2,500 interviews with Glaut: “For the first time in market research, we allowed people to talk about brands freely, in their own words. In addition, Glaut has saved us more than 100 hours of work in analyzing the answers and extracting the conclusions of the research.”
With this funding, Glaut plans to strengthen its product and technology team and complement its platform with vertical solutions for different applications in the world of market research, before starting to extend commercial efforts on a global scale.
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