In Berlin, the two-day event dedicated to big data held on the 1 and 2 of October, at its second edition, has been confirmed as a point of reference in the context of international events. The startups contest won by Measurence. AIR, WATER. EARTH. DATA. – This, the inspiring slogan chosen for the 2014 edition of Data Days, organized in Berlin from nugg.ad, the Europe’s largest targeting platform. Absolutely perfect to emphasize the importance and impact of “big data” in the lives of people, businesses, and institutions. Outstanding panels and debates marked the first day:international guests from politics, economy, privacy, and the digital sector talked about the impact of algorithms on non-digital environments and how automation is changing the online industry as well as our everyday lives. Topics like the ethical, economical and political consequences of huge volumes of data were discussed and to what extend “the new gold” entails new business models. In addition to the pros and cons, the confidence in the “Internet of Things” and in a more and more connected life were vibrantly debated upon. The divergence of new convenient user applications on the one hand and privacy issues on the other hand prompted the question more than once of how much transparency and knowledge the user needs about data and algorithms. Stephan Noller, CEO nugg.ad,subsequently said: “Data Days 2014 showed again how important it is to take into account all aspects of our data-based future: privacy, business models, regulations, as well as specific applications such as the solar park bench used as charging station and meeting point or the connected car.” The jury of the Data Pioneers Competition (Jeremy Abbett, Google Germany, Nina Diercks, Rechtsanwaltskanzlei Dirks & Diercks, Nico Lumma, nugg.ad Incubator Program, Stephan Noller, CEO nugg.ad) made their decision on the second day of the conference: the Italian start-up “Measurence” prevailed against “q.Datum” and “Akanoo”, and was chosen “Data Pioneer”. In the course of their 10 minute pitch “Measurence” convinced the jury of their business model; the start-up is about the correlation of analysis methods, known from the web, to further examine the shopping behaviour of customers of offline retail stores. Nico Lumma, Head of the nugg.ad Incubator Program and member of the Data Pioneers Jury: “We were very excited about the quality of the presentations and the start-ups’ data-driven ideas. We chose “Measurence” as the application and linkage of analysis methods of this Italian start-up was very convincing. To employ analytics on requirements of stationary business sounds very promising and innovative to us and we’d like to see more of that.” “We are very excited, participation in Date Days brought us visibility and good contacts, the audience was really targeted on the issue – said Elio Narciso – In addition, we achieved the goal we set ourselves to arrive between the finalists who will now have the ability to access the incubation program nugg.ad that is very special. I’m very optimistic about the collaboration because there are many similarities between Measurence and nugg.ad on how to approach an issue as complex as that of big data. ” Founded by Federico Feroldi e Elio Narciso, Measurence is a “dual company”, having established its headquarters in New York City and its development team in Italy. (the winning startups at Data Pioneers: Measurence, q.Datum e Akanoo)
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