How to start a startup series Lecture 10 – Culture (Brian Chesky, Alfred Lin) Brian Chesky, Founder of Airbnb, and Alfred Lin, Former COO of Zappos and Partner at Sequoia Capital discuss how to build a great company culture. …how does one define company culture?…why does it matter? This is a quote from Gandhi “Your beliefs become your thoughts. Your thoughts become your words. Your words become your actions. Your actions become the habits. Your habits become your values. And your values become your destiny.” If you don’t have a good culture in the company you can’t pursue your destiny…. …Airbnb was never meant to be the big idea. It was meant to be the thing to pay the rent so we could think of the big idea. Along the way, by solving our problem it became the big idea. …It doesn’t matter how great your original product idea is, if you cannot build a great company then your product will not endure..We started to realize that we needed to have intention, culture needs to be designed…. Full transcription here 
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